New Facebook Power Editor: A Walk-through

I’m happy when I saw Jon Loomer’s post about the New Facebook Ads Manager because one of the account of my client is already in a platform so I’ve been using it for a about 2 weeks now.
I also feel blessed about this because I think I was one of the few that experienced it early.
It has been confusing for me at first but I eventually cope up with it but still need to learn more.
As Facebook Ads Manager has a new look, so as with the Power Editor that will soon be rolled out too and in this post I will share a few of it.

Let’s start.
Now in the New Facebook Ads Manager click Power Editor

New Facebook Power Editor

 

 

Ok here is the new look don’t get so surprised 🙂   (click image to enlarge)

New Facebook Power Editor1

 

 

What can you say about the new look?
At first it is also confusing for me but with a little testing and discovery I’ve gotten a little used to it.

 

TOP NAV

Power Editor has now a top navigation and looks like this.

New Facebook Power Editor2
As you can see it also look like the top nav of the New Facebook Ads Manager right?
It links to the following

  • Manage Ads (default)
  • Audience – Now you can easily create new custom or a WCA
  • Image Library- This is new and cool addition in Power Editor, it let’s you see all the images you have used in your ads
  • Reporting – This is like the reporting from the old Power Editor
  • Page Posts – Now you can easily create a page post and the so called unpublished post
  • Tools- let’s you navigate to other link (I’ll show you later)

Some links existed before, just in a new location.

Let’s look now on the new platform.

Campaign

New Facebook Power Editor3

As you can see there is no label now for  Ad sets and Ad that we usually see at the top but only Campaign.
That’s because it was put on the Side.

 

New Facebook Power Editor4

  1. Campaigns
  2. Adsets
  3. Ads

 

You can also now see an overview of your campaign on the other side which I think is so useful when you want to search a certain Campaign.

New Facebook Power Editor31

 

 

 

2. For Adsets 

 

New Facebook Power Editor5

 

Maybe you’re wondering how you can edit your adset now, it was also my problem at first. And to save you from that here’s how.

Select an Adset, tick the check box

New Facebook Power Editor5.1

Click the”pencil icon” at the right corner

New Facebook Power Editor6

 

And a new window will slide from the right and it will be like this

New Facebook Power Editor7

Just scroll down for more of the adsets.
3. For Ads 

New Facebook Power Editor8

Just like in Adsets to edit your Ad, select an Ad

New Facebook Power Editor9

Then click the “pencil icon”

New Facebook Power Editor10

 

Then it will be like this. It was really cool because it is now easy to see the image of the ad without the hassle of adjusting the height(in the old Power editor).

New Facebook Power Editor11

 

Now let’s go with another Top Nav “AUDIENCE”

New Facebook Power Editor12

AUDIENCE – easily create new custom or a WCA

Nothing new on this

New Facebook Power Editor13

 

IMAGE LIBRARY- this is new and cool

This is how it look like (sorry for the blurred ones just want to kept something for privacy)

New Facebook Power Editor14

 

 

 

TOOLS

Here it is

New Facebook Power Editor15

 

With Tools you can easily go to these links.

 

And that’s it. Hope with this brief walk-through helps you.

 

 

My 6th FB Ad

Since I learn that my previous ads objective is Website conversion.
I’ve created another ad again this time, I set it to Website clicks as objective.
Also this ad is a new from the previous one, I mean it’s totally different, the copy,the image, the landing page and so on.

Ok let’s start!

This is what the ad looks like.

New FB ad1

 

Inside the Power Editor.
Setting up the Ads creative.

New FB ad

 

 

Setting up the Ad sets
Set budget per day P40.00 (almost $1)
Ad was scheduled to run for 4 days.

FB ad budget and schedule

 

 

Audience

 

FB ad reh

 

Placement

 

FB ad placement

 

And the pricing
It used to be P.76 but the suggested amount now has changed.

FB ad pricing

 

 

This is the landing page I used.
This was made in unbounce.
http://unbouncepages.com/virtualcareer/

 

FB ad landing page

 

 

 

Then the Thank you page.
Also made using unbounce.
This is where I put the FB pixel.

FB ad ty page

 

 

Results.

FB ad chart

 

 

fb ad result

 


This Ad generated 3 emails but it was not shown in the result.

This ad have not generated a high lead instead it got a high post likes.

Total cost of the Ad P89.98 ($2.045) run for 4 days.

 

 

 

 

 

 

3rd FB Ad Run

This is my 3rd FB ad campaign and it’s a complete new ad from the previous one.
The headline, the image target audience are completely different.
This headline is based on another ad just tweak it a little to suit the service I’m promoting.
I’ve come up with it when, I was browsing my FB news feed and notice one ad that has high engagement.
It has many likes and also comments, then I got the idea to use the concept of the headline for my ad.
And created the headline “You can earn P15,000 to P30,000 a month ng nasa bahay lang as Virtual Assistant” was created.
I also created the sub-headline “If you wish to come home and work from your own home, then you’ve found what you’re looking for” this was based in the sales page of the service I’m promoting which I will make a separate post.
For the image, I was thinking of a beautiful set up of a computer which can draw attention of how will it look like in a working at home that’s why I pick this image.

FB ad2
For this Ad audience, I’ve targeted specific city in the Philippines, together with other countries like Saudi Arabia, Singapore and Dubai, I also choose “All” for the gender and age range of 18-40.

ad2 audience

I also added this “interest”, all in all my target potential reach was 17,200 people

ad2 audience v

Pricing and optimization on this ad, I select Website Conversions and get  the most website conversions at the best price.

ad2 pricing

Placement is only for Desktop and Mobile News feed

ad2 placement

The result was

90 total actions

60 websites clicks

11 Page likes

10 Post likes

and 9 Leads (email address)

ad2performance
In conclusion, this ad gave me 9 email addresses. It was 3x more emails than the 1st and 2nd Ad I’ve run.
It gain more attention than the previous 2 ads.

Total spent on this ad was P44.44($1). Ad was run for 4 days.

 

Facebook ad summary

 

ad 2 conclusion