3 Simple Ways You Can Do To Tweak Your FB Ad campaign To Lower CPC

Have you ever experienced that you are out of targeting option to test your ad?
Or just simply want to lower your cpc?

Here are some tips that can help you to get an Idea how to tweak your ad to lower cpc without putting much effort on researching your audience
but this tips will only work when you have already have existing or a running campaign.
This won’t work if you’re just starting out.

WARNING: The result may vary depending on your audience and you still need to test it out. (more of this later)
You may already know this method too:)

You may not notice it but it’s there.
There are 3 ways to optimize your existing ad just by changing
Age: 18-65+
Gender: All, Men or Women
and Placement: Desktop or Mobile 🙂

So the question is how will you know which one you will specifically use.

Here it is.

You should see some insights in your Facebook profile.
facebook ad 3 tips

Click on the existing campaign you want to test/optimize

facebook ad 3 tips1

 

You will see a window that will pop out

 

facebook ad 3 tips2

You can see here the 3 ways I’ve mentioned above

facebook ad 3 tips4

 

From this stats you can already tell which one will cost you less in terms of gender . This way you now have an option to target Women.

facebook ad 3 tips6

 

Same goes with Age. Click the Age to see the stats

facebook ad 3 tips7

As you can see below the Age range that has low cost is from 25-34.

facebook ad 3 tips8

And also same with the Placement

facebook ad 3 tips9

 

That’s the 3 ways  you can use and make your cpc lower.

I have done this method and it works but I still need to test it out.

I have run a campaign the targeted both gender, but decided to test out which gender will make a lower cpc

facebook ad 3 tips10

 

So I run a campaign separating Men and Women, same age range, same location and interest.

The result was this.

facebook ad 3 tips11

 

 

Based on the result I can have lower cpc from Women, so I made another 2 adsets  to test the Age range

The result is

facebook ad 3 tips12

 

With this results I can focus my campaign with the one with the lower CPC.

Hope it helps you.

Thank you.

How To Make Your “Display URL” in FB Ads Useful

As we all know there is an option in “Creative” part in Power Editor that you can put the URL of your website.

facebook ads display RUL

The purpose of this is to display your website address and nothing more.
So what if you can make it useful?
Instead of just showing your website address.
You can do this.

facebook ads display RUL1

 

You can put a CALL TO ACTION instead of just showing your website URL.
This way you are suggesting to people (that will see your ad) to make an action.
Pretty cool right?
I have done this many times to my ads and it works great.

Here are some.

facebook ads display RUL2

 

facebook ads display RUL3

 

Hope it helps!

 

 

Please don’t hesitate to share if you find it useful.

New Facebook Power Editor: A Walk-through

I’m happy when I saw Jon Loomer’s post about the New Facebook Ads Manager because one of the account of my client is already in a platform so I’ve been using it for a about 2 weeks now.
I also feel blessed about this because I think I was one of the few that experienced it early.
It has been confusing for me at first but I eventually cope up with it but still need to learn more.
As Facebook Ads Manager has a new look, so as with the Power Editor that will soon be rolled out too and in this post I will share a few of it.

Let’s start.
Now in the New Facebook Ads Manager click Power Editor

New Facebook Power Editor

 

 

Ok here is the new look don’t get so surprised 🙂   (click image to enlarge)

New Facebook Power Editor1

 

 

What can you say about the new look?
At first it is also confusing for me but with a little testing and discovery I’ve gotten a little used to it.

 

TOP NAV

Power Editor has now a top navigation and looks like this.

New Facebook Power Editor2
As you can see it also look like the top nav of the New Facebook Ads Manager right?
It links to the following

  • Manage Ads (default)
  • Audience – Now you can easily create new custom or a WCA
  • Image Library- This is new and cool addition in Power Editor, it let’s you see all the images you have used in your ads
  • Reporting – This is like the reporting from the old Power Editor
  • Page Posts – Now you can easily create a page post and the so called unpublished post
  • Tools- let’s you navigate to other link (I’ll show you later)

Some links existed before, just in a new location.

Let’s look now on the new platform.

Campaign

New Facebook Power Editor3

As you can see there is no label now for  Ad sets and Ad that we usually see at the top but only Campaign.
That’s because it was put on the Side.

 

New Facebook Power Editor4

  1. Campaigns
  2. Adsets
  3. Ads

 

You can also now see an overview of your campaign on the other side which I think is so useful when you want to search a certain Campaign.

New Facebook Power Editor31

 

 

 

2. For Adsets 

 

New Facebook Power Editor5

 

Maybe you’re wondering how you can edit your adset now, it was also my problem at first. And to save you from that here’s how.

Select an Adset, tick the check box

New Facebook Power Editor5.1

Click the”pencil icon” at the right corner

New Facebook Power Editor6

 

And a new window will slide from the right and it will be like this

New Facebook Power Editor7

Just scroll down for more of the adsets.
3. For Ads 

New Facebook Power Editor8

Just like in Adsets to edit your Ad, select an Ad

New Facebook Power Editor9

Then click the “pencil icon”

New Facebook Power Editor10

 

Then it will be like this. It was really cool because it is now easy to see the image of the ad without the hassle of adjusting the height(in the old Power editor).

New Facebook Power Editor11

 

Now let’s go with another Top Nav “AUDIENCE”

New Facebook Power Editor12

AUDIENCE – easily create new custom or a WCA

Nothing new on this

New Facebook Power Editor13

 

IMAGE LIBRARY- this is new and cool

This is how it look like (sorry for the blurred ones just want to kept something for privacy)

New Facebook Power Editor14

 

 

 

TOOLS

Here it is

New Facebook Power Editor15

 

With Tools you can easily go to these links.

 

And that’s it. Hope with this brief walk-through helps you.

 

 

Where to put Facebook Pixels

Ever wonder where to place you FB pixels after creating it?
Many are confused on where to put the pixels to track your leads in Facebook advertising.
This post will show where to place them in different tools like Unbounce, WordPress and in Blogger.
Just choose among the 3 which ever your thank you page is created.
Pixels are place in the Thank you page why? because when people reach this page they have given their email address and it count as a successful lead. So when the pixel is there it can count the numbers who are have been on the Thank you page.

 

Unbounce- I have created a tutorial on how you can create a Thank you using this click here

Putting Facebook pixel for tracking of leads. Click the Javascripts icon at the bottom.unbounce12

Paste your Facebook pixel.unbounce14

Click Done

unbounce15

 

To make it active, you should open this page. That’s it for Unbounce.

 

Let’s move on to WordPress.

Click  “Text” on the upper right corner

Facebook ad pplacing pixel

 

 

 

Then click on the first line of the text area

Facebook ad pplacing pixel 1

 

 

And paste the code

Facebook ad pplacing pixel 2

 

 

 

And like in Unbounce view this page so that it the pixel will be active.

Now in blogger

Click “HTML” on the left upper corner

Facebook ad pplacing pixel 3

 

Click on the first line in the text area

Facebook ad pplacing pixel 4

 

 

And paste the pixel code

Facebook ad pplacing pixel 5

 

And that’s it.

 

Hope it helps you.

 

How to create image for your Facebook ad using Canva

On this post, I will show how you can easily create your image for your Facebook Ad.
First of all you need to have a canva account and image to use.
You can register here http://www.canva.com
Once log in.
You will see different option for design.

Click the “plus” icon

Facebook ad image creation

 

 

Then scroll down until you see the ads

Facebook ad image creation1

 

 

Click Facebook Ad

Facebook ad image creation2

 

 

Click Uploads on the left side

Facebook ad image creation3

 

 

And choose your desired image.

Then choose Text

Facebook ad image creation4

 

 

Click Add text

Facebook ad image creation5

 

 

 

Edit your text to make it more visible but don’t make it too much big.

Facebook ad image creation6

 

 

When you’re finished click Download on the upper right corner.

Facebook ad image creation7

 

Choose “As an Image”

Facebook ad image creation8

 

You will see this message.

Facebook ad image creation9

 

And this one.

Facebook ad image creation10

 

 

And that’s it you now have your image for your Facebook ad.

 

Building my custom audience

I decided to create an Ad to create my audience and target it for my affiliate link.
I have used the image and the headline of one of may successful ads which gives 94 leads.
My main goal for this ad is to create audience using WCA.

Ad inside the Facebook Power Editor
FB Ad

 

 

Actual view of the ad

FB Ad 2

 

I also create a new landing page using Unbounce for this Ad and inserted WCA pixel. http://unbouncepages.com/datewithfreedom/

unbounce landing page

 

I did not create a thank you page for this campaign, because once they click Sign Me Up it will be redirected to the affiliate page.

 

Budget, Bids and Placement

Ad budget is P40.00 daily ($1)

FB ad budget

 

 

I choose Desktop News feed for placement

FB Ad placement

 

Pricing, I select “Get the most website conversions at the best price”

FB Ad pricing

 

 

Chart result

The number of conversions in this campaign is not necessarily the leads but the visits on the landing page.

FB Ad chart

 

FB Ad performance

 

result in Unbounce

 

unbounce result

 

 

 

Result in WCA pixel.

FB Ad custom audience

 

In summary
Run an ad for 5 days
280 conversions (which is the traffic on the page)
125 Leads (emails) 
Total cost of P201.18 ($4.68)

Challenging my 6th Ad

I have learn in marketing that “testing” is one crucial part.
Through testing I will know which works better.
So, I’ll challenge my 6th ad.
What I did here was edit only the headline,  the rest are the same except also from the bid.

Ad inside Power Editor

New FB ad2

 

 

Ad preview, this is what it looks when it’s live

New FB ad22

(on Ad: Do You Feel Tired and Stress In Your Job? Thinking of a career shift and earn $350-$580 with a Virtual Career at home )

 

 

Budget per day P40 ($1)
Ad ran for 4 days

FB ad budget and schedule

 

 

Audience

 

FB ad audience

FB ad placement

 

 

 

Pricing, when I started this Ad the suggested price was P0.76($0.017).

 

FB ad2 pricing

 

 

 

Same landing page and thank you page with the previous one

 

 

FB ad landing page

FB ad ty page

 

 

Ad results

FB ad 2 chart

fb ad 2 result

 

 

This ad was run for 4 days for P126.04 ($2.93) and generated 26 conversion with a reach of 5,565. It has generated much more conversion than the previous one.