New Facebook Power Editor: A Walk-through

I’m happy when I saw Jon Loomer’s post about the New Facebook Ads Manager because one of the account of my client is already in a platform so I’ve been using it for a about 2 weeks now.
I also feel blessed about this because I think I was one of the few that experienced it early.
It has been confusing for me at first but I eventually cope up with it but still need to learn more.
As Facebook Ads Manager has a new look, so as with the Power Editor that will soon be rolled out too and in this post I will share a few of it.

Let’s start.
Now in the New Facebook Ads Manager click Power Editor

New Facebook Power Editor

 

 

Ok here is the new look don’t get so surprised 🙂   (click image to enlarge)

New Facebook Power Editor1

 

 

What can you say about the new look?
At first it is also confusing for me but with a little testing and discovery I’ve gotten a little used to it.

 

TOP NAV

Power Editor has now a top navigation and looks like this.

New Facebook Power Editor2
As you can see it also look like the top nav of the New Facebook Ads Manager right?
It links to the following

  • Manage Ads (default)
  • Audience – Now you can easily create new custom or a WCA
  • Image Library- This is new and cool addition in Power Editor, it let’s you see all the images you have used in your ads
  • Reporting – This is like the reporting from the old Power Editor
  • Page Posts – Now you can easily create a page post and the so called unpublished post
  • Tools- let’s you navigate to other link (I’ll show you later)

Some links existed before, just in a new location.

Let’s look now on the new platform.

Campaign

New Facebook Power Editor3

As you can see there is no label now for  Ad sets and Ad that we usually see at the top but only Campaign.
That’s because it was put on the Side.

 

New Facebook Power Editor4

  1. Campaigns
  2. Adsets
  3. Ads

 

You can also now see an overview of your campaign on the other side which I think is so useful when you want to search a certain Campaign.

New Facebook Power Editor31

 

 

 

2. For Adsets 

 

New Facebook Power Editor5

 

Maybe you’re wondering how you can edit your adset now, it was also my problem at first. And to save you from that here’s how.

Select an Adset, tick the check box

New Facebook Power Editor5.1

Click the”pencil icon” at the right corner

New Facebook Power Editor6

 

And a new window will slide from the right and it will be like this

New Facebook Power Editor7

Just scroll down for more of the adsets.
3. For Ads 

New Facebook Power Editor8

Just like in Adsets to edit your Ad, select an Ad

New Facebook Power Editor9

Then click the “pencil icon”

New Facebook Power Editor10

 

Then it will be like this. It was really cool because it is now easy to see the image of the ad without the hassle of adjusting the height(in the old Power editor).

New Facebook Power Editor11

 

Now let’s go with another Top Nav “AUDIENCE”

New Facebook Power Editor12

AUDIENCE – easily create new custom or a WCA

Nothing new on this

New Facebook Power Editor13

 

IMAGE LIBRARY- this is new and cool

This is how it look like (sorry for the blurred ones just want to kept something for privacy)

New Facebook Power Editor14

 

 

 

TOOLS

Here it is

New Facebook Power Editor15

 

With Tools you can easily go to these links.

 

And that’s it. Hope with this brief walk-through helps you.

 

 

Advertisements

Setting Up the “Creative” part in FB Power Editor

Are you confused on what to do in the creative part of the power editor?
Facebook have made many changes on Power Editor to make it more powerful for marketers.
If you are not catching to the changes you’ll be confused.
But worry not this short post will guide you.

First in creating the Ad, you should choose the Facebook page to use for your Ad.

FB power editor setting up creative part

And then you can now set up the Ad.

There are 2 choices  for you the Create Ad and Use Existing Post.

But in this guide we’ll use the Create Ad

FB power editor setting up creative part1

 

Then Select Single image and link

FB power editor setting up creative part2

 

Then put the URL of your landing page.

 

FB power editor setting up creative part3

 

Then fill up the following boxes with your own headlines

FB power editor setting up creative part4

 

 

Choose your Ad image and Upload it and  Don’t forget to select a Call To Action.

FB power editor setting up creative part5

 

 

The last part of the Creative is the Tracking Pixel. This is optional but very important tool to track your leads.

FB power editor setting up creative part7