How To Make Your “Display URL” in FB Ads Useful

As we all know there is an option in “Creative” part in Power Editor that you can put the URL of your website.

facebook ads display RUL

The purpose of this is to display your website address and nothing more.
So what if you can make it useful?
Instead of just showing your website address.
You can do this.

facebook ads display RUL1


You can put a CALL TO ACTION instead of just showing your website URL.
This way you are suggesting to people (that will see your ad) to make an action.
Pretty cool right?
I have done this many times to my ads and it works great.

Here are some.

facebook ads display RUL2


facebook ads display RUL3


Hope it helps!



Please don’t hesitate to share if you find it useful.


Building my custom audience

I decided to create an Ad to create my audience and target it for my affiliate link.
I have used the image and the headline of one of may successful ads which gives 94 leads.
My main goal for this ad is to create audience using WCA.

Ad inside the Facebook Power Editor



Actual view of the ad

FB Ad 2


I also create a new landing page using Unbounce for this Ad and inserted WCA pixel.

unbounce landing page


I did not create a thank you page for this campaign, because once they click Sign Me Up it will be redirected to the affiliate page.


Budget, Bids and Placement

Ad budget is P40.00 daily ($1)

FB ad budget



I choose Desktop News feed for placement

FB Ad placement


Pricing, I select “Get the most website conversions at the best price”

FB Ad pricing



Chart result

The number of conversions in this campaign is not necessarily the leads but the visits on the landing page.

FB Ad chart


FB Ad performance


result in Unbounce


unbounce result




Result in WCA pixel.

FB Ad custom audience


In summary
Run an ad for 5 days
280 conversions (which is the traffic on the page)
125 Leads (emails) 
Total cost of P201.18 ($4.68)

Challenging my 6th Ad

I have learn in marketing that “testing” is one crucial part.
Through testing I will know which works better.
So, I’ll challenge my 6th ad.
What I did here was edit only the headline,  the rest are the same except also from the bid.

Ad inside Power Editor

New FB ad2



Ad preview, this is what it looks when it’s live

New FB ad22

(on Ad: Do You Feel Tired and Stress In Your Job? Thinking of a career shift and earn $350-$580 with a Virtual Career at home )



Budget per day P40 ($1)
Ad ran for 4 days

FB ad budget and schedule





FB ad audience

FB ad placement




Pricing, when I started this Ad the suggested price was P0.76($0.017).


FB ad2 pricing




Same landing page and thank you page with the previous one



FB ad landing page

FB ad ty page



Ad results

FB ad 2 chart

fb ad 2 result



This ad was run for 4 days for P126.04 ($2.93) and generated 26 conversion with a reach of 5,565. It has generated much more conversion than the previous one.







My 6th FB Ad

Since I learn that my previous ads objective is Website conversion.
I’ve created another ad again this time, I set it to Website clicks as objective.
Also this ad is a new from the previous one, I mean it’s totally different, the copy,the image, the landing page and so on.

Ok let’s start!

This is what the ad looks like.

New FB ad1


Inside the Power Editor.
Setting up the Ads creative.

New FB ad



Setting up the Ad sets
Set budget per day P40.00 (almost $1)
Ad was scheduled to run for 4 days.

FB ad budget and schedule





FB ad reh




FB ad placement


And the pricing
It used to be P.76 but the suggested amount now has changed.

FB ad pricing



This is the landing page I used.
This was made in unbounce.


FB ad landing page




Then the Thank you page.
Also made using unbounce.
This is where I put the FB pixel.

FB ad ty page




FB ad chart



fb ad result


This Ad generated 3 emails but it was not shown in the result.

This ad have not generated a high lead instead it got a high post likes.

Total cost of the Ad P89.98 ($2.045) run for 4 days.