How To Set Up Facebook Website Custom Audience or WCA

Website Custom Audience is another powerful tool use in Facebook Advertising.
This tool let’s you to re-target your website or landing page visitor.
Meaning you can use it to run another Ad especially for them.

Let’s begin

On Ads manager click Audiences

Facebook Ad website custom audience wca

 

On the upper right corner click Create Audience (the green button)

Facebook Ad website custom audience wca1

 

 

Select Custom Audience

Facebook Ad website custom audience wca2

 

 

 

 

Then choose Website traffic

Facebook Ad website custom audience wca3

 

Click on “People Who Visit Specific web pages”

Facebook Ad website custom audience wca4

 

 

It will look like this

Facebook Ad website custom audience wca5

 

 

Place your website or landing page URL

 

 

Facebook Ad website custom audience wca6

 

 

And named your audience so you will know what campaign it is

Facebook Ad website custom audience wca7

 

 

 

Click Create Audience

Facebook Ad website custom audience wca12

 

 

 

You will see this and just click OK

Facebook Ad website custom audience wca13

 

Now click the check box before the name of your audience

Facebook Ad website custom audience wca14

 

 

 

 

 

Then click action and choose View Pixel

Facebook Ad website custom audience wca15

 

 

Copy the Pixel code and paste it on your website or blog or landing page

Facebook Ad website custom audience wca16

 

And click Ok

 

Facebook Ad website custom audience wca17

 

And there you have your custom audience using WCA

You should have atleast 20 visitors to use it.

Facebook Ad website custom audience wca18

 

 

 

 

Hope this helps.

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