My second FB Ad

My second FB ad.

As you can see the image is the same as the first ad but now with a different text, by the way the image has no text and it’s part of the testing.  I add “Is there” and making the headline a question rather than a sentence. And at the third line text, I’ve wrote “Yes” to affirm that there is hope.

challenge ad 1

 

I have change the location from “Philippines” to specific city in the Philippines. Also change the age making it 21-35, then add some interest.

 

challenge ad1 audience

 

Price is a little bit different from the first Ad and this time I use Website conversion instead of clicks.

 

challege ad1 pricing

 

Placement is the same to maximize the the ad.

 

ad1 placement

 

The result was.

11 Total actions

8 website Clicks

2 Leads

1 post likes

 

1.2

 

This ad has cost me P16.58($0.38) with 2 leads, a little bit better than the First ad.

Conclusion.

Headline that has “question” is more effective that just a sentence or a phrase.

 

 

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