My second FB ad.
As you can see the image is the same as the first ad but now with a different text, by the way the image has no text and it’s part of the testing. I add “Is there” and making the headline a question rather than a sentence. And at the third line text, I’ve wrote “Yes” to affirm that there is hope.
I have change the location from “Philippines” to specific city in the Philippines. Also change the age making it 21-35, then add some interest.
Price is a little bit different from the first Ad and this time I use Website conversion instead of clicks.
Placement is the same to maximize the the ad.
The result was.
11 Total actions
8 website Clicks
1 post likes
This ad has cost me P16.58($0.38) with 2 leads, a little bit better than the First ad.
Headline that has “question” is more effective that just a sentence or a phrase.