You may or may not know this but you can target your audience in a post without using the paid ads.
Yes! you heard it right.
Facebook page has a feature that lets you target a specific audience that will likely to engage.
Pretty cool huh?
Let me show you how it’s done.
On your Facebook page wall, click the “cross-hair” icon.
You will see “select targeting”.
Click the drop down button to collapse.
As you can see below you can choose what specific audience you want your post likely be seen
I’ll show it one by one so you will have the idea.
Gender is obviously choosing if male or female.
Click the button “location”
And lastly the Post End Date, this feature is handy when If you are sharing something that’s going to expire, you can put a post end date. The post will disappear from your page and the news feed when that promotion is over.
Hope this helps.
What are your thoughts?