My analysis of marketing effectiveness of Pat Flynn’s smartpassiveincome website. The analysis is based from the 6 principles of Influence. First as you can see the text on the menu of the site has been greyed out except for the home because it prioritizing the content on the homepage. Second, It has a command which points you where you will start, this is important especially if there’s so much information that can be access or read on a site, this way it gives the reader on what to do first. And there’s the “sign up box” which gives you a free valuable content, this way reader’s will be attracted more to give their information to the site because they got valuable thing for free. Blog posts are well thought it doesn’t confuse readers as to where they are. Image showing #1 bestselling entrepreneurship books adds authority that telling the readers that their is a valuable thing. And the the Facebook likes with pictures of the people who liked it, this shows that there are real people who likes the page and may talk about it to.