3 Simple Ways You Can Do To Tweak Your FB Ad campaign To Lower CPC

Have you ever experienced that you are out of targeting option to test your ad?
Or just simply want to lower your cpc?

Here are some tips that can help you to get an Idea how to tweak your ad to lower cpc without putting much effort on researching your audience
but this tips will only work when you have already have existing or a running campaign.
This won’t work if you’re just starting out.

WARNING: The result may vary depending on your audience and you still need to test it out. (more of this later)
You may already know this method too:)

You may not notice it but it’s there.
There are 3 ways to optimize your existing ad just by changing
Age: 18-65+
Gender: All, Men or Women
and Placement: Desktop or Mobile 🙂

So the question is how will you know which one you will specifically use.

Here it is.

You should see some insights in your Facebook profile.
facebook ad 3 tips

Click on the existing campaign you want to test/optimize

facebook ad 3 tips1

 

You will see a window that will pop out

 

facebook ad 3 tips2

You can see here the 3 ways I’ve mentioned above

facebook ad 3 tips4

 

From this stats you can already tell which one will cost you less in terms of gender . This way you now have an option to target Women.

facebook ad 3 tips6

 

Same goes with Age. Click the Age to see the stats

facebook ad 3 tips7

As you can see below the Age range that has low cost is from 25-34.

facebook ad 3 tips8

And also same with the Placement

facebook ad 3 tips9

 

That’s the 3 ways  you can use and make your cpc lower.

I have done this method and it works but I still need to test it out.

I have run a campaign the targeted both gender, but decided to test out which gender will make a lower cpc

facebook ad 3 tips10

 

So I run a campaign separating Men and Women, same age range, same location and interest.

The result was this.

facebook ad 3 tips11

 

 

Based on the result I can have lower cpc from Women, so I made another 2 adsets  to test the Age range

The result is

facebook ad 3 tips12

 

With this results I can focus my campaign with the one with the lower CPC.

Hope it helps you.

Thank you.

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How To Make Your “Display URL” in FB Ads Useful

As we all know there is an option in “Creative” part in Power Editor that you can put the URL of your website.

facebook ads display RUL

The purpose of this is to display your website address and nothing more.
So what if you can make it useful?
Instead of just showing your website address.
You can do this.

facebook ads display RUL1

 

You can put a CALL TO ACTION instead of just showing your website URL.
This way you are suggesting to people (that will see your ad) to make an action.
Pretty cool right?
I have done this many times to my ads and it works great.

Here are some.

facebook ads display RUL2

 

facebook ads display RUL3

 

Hope it helps!

 

 

Please don’t hesitate to share if you find it useful.

New Facebook Power Editor: A Walk-through

I’m happy when I saw Jon Loomer’s post about the New Facebook Ads Manager because one of the account of my client is already in a platform so I’ve been using it for a about 2 weeks now.
I also feel blessed about this because I think I was one of the few that experienced it early.
It has been confusing for me at first but I eventually cope up with it but still need to learn more.
As Facebook Ads Manager has a new look, so as with the Power Editor that will soon be rolled out too and in this post I will share a few of it.

Let’s start.
Now in the New Facebook Ads Manager click Power Editor

New Facebook Power Editor

 

 

Ok here is the new look don’t get so surprised 🙂   (click image to enlarge)

New Facebook Power Editor1

 

 

What can you say about the new look?
At first it is also confusing for me but with a little testing and discovery I’ve gotten a little used to it.

 

TOP NAV

Power Editor has now a top navigation and looks like this.

New Facebook Power Editor2
As you can see it also look like the top nav of the New Facebook Ads Manager right?
It links to the following

  • Manage Ads (default)
  • Audience – Now you can easily create new custom or a WCA
  • Image Library- This is new and cool addition in Power Editor, it let’s you see all the images you have used in your ads
  • Reporting – This is like the reporting from the old Power Editor
  • Page Posts – Now you can easily create a page post and the so called unpublished post
  • Tools- let’s you navigate to other link (I’ll show you later)

Some links existed before, just in a new location.

Let’s look now on the new platform.

Campaign

New Facebook Power Editor3

As you can see there is no label now for  Ad sets and Ad that we usually see at the top but only Campaign.
That’s because it was put on the Side.

 

New Facebook Power Editor4

  1. Campaigns
  2. Adsets
  3. Ads

 

You can also now see an overview of your campaign on the other side which I think is so useful when you want to search a certain Campaign.

New Facebook Power Editor31

 

 

 

2. For Adsets 

 

New Facebook Power Editor5

 

Maybe you’re wondering how you can edit your adset now, it was also my problem at first. And to save you from that here’s how.

Select an Adset, tick the check box

New Facebook Power Editor5.1

Click the”pencil icon” at the right corner

New Facebook Power Editor6

 

And a new window will slide from the right and it will be like this

New Facebook Power Editor7

Just scroll down for more of the adsets.
3. For Ads 

New Facebook Power Editor8

Just like in Adsets to edit your Ad, select an Ad

New Facebook Power Editor9

Then click the “pencil icon”

New Facebook Power Editor10

 

Then it will be like this. It was really cool because it is now easy to see the image of the ad without the hassle of adjusting the height(in the old Power editor).

New Facebook Power Editor11

 

Now let’s go with another Top Nav “AUDIENCE”

New Facebook Power Editor12

AUDIENCE – easily create new custom or a WCA

Nothing new on this

New Facebook Power Editor13

 

IMAGE LIBRARY- this is new and cool

This is how it look like (sorry for the blurred ones just want to kept something for privacy)

New Facebook Power Editor14

 

 

 

TOOLS

Here it is

New Facebook Power Editor15

 

With Tools you can easily go to these links.

 

And that’s it. Hope with this brief walk-through helps you.

 

 

How to Add a User in Facebook Business Manager

If you’re using a Facebook business account it is easy to add user to manage your Facebook page or your AD campaigns.
You can also assure that your account is secured because you can assign to them an access level and all you need is their email address.

Ok let’s begin.

On your Business Account Dashboard click Settings

facebook buisness account manager

 

 

Then Click Add New Person

facebook buisness account manager1

 

 

Add the email address

facebook buisness account manager2

 

 

Just choose Ad as Business Manager employee

facebook buisness account manager3

 

 

Then click Add People

facebook buisness account manager4

 

 

Select what Page he/she is assign, just tick the box

facebook buisness account manager5

 

 

 

You can change the role or access level

facebook buisness account manager6

 

Then click next

facebook buisness account manager7

 

 

Then assign an account, tick the check box

facebook buisness account manager8

 

 

You can also choose what role or access level

facebook buisness account manager9

 

 

Click Next

facebook buisness account manager10

 

 

Add you will receive this message just click close

facebook buisness account manager11

 

 

And you will see this

facebook buisness account manager12

 

 

Inform the user to accept the invitation and he/she can now access your business page.

That’s it!

Hope it helps.

 

 

How To Create A Google Hang Outs That Automatically Save In Youtube

Google Hang Outs can be use as a tool to record a how to videos, teach a group of people  or your friends  live or record an instructions for a certain task and so on.

First of all you need to have a G+ account or already registered to Google.

Ok let’s begin.

Log in to your G+ account.

Click the Home icon on the upper left corner.
Google hangouts on air

 

 

Click Hangouts

Google hangouts on air 1

 

 

You will see this

Google hangouts on air 2

 

 

 

Just click Hang Outs On Air

Google hangouts on air 3

 

 

And then click Create Hangouts on air

Google hangouts on air 4

 

 

Hang outs will asked you some details

Google hangouts on air 5

 

 

Just fill it out

Google hangouts on air 6

 

You can schedule when you will have your Hangouts be live or start it now.

Click Later if you want to schedule it from a specified time.

Google hangouts on air 8

 

 

 

Or just click Now if you want to start immediately

Google hangouts on air 7

 

 

 

Then choose your audience, you can broadcast it publicly, to your circles, or to a specific people (may need gmail address if not in your circle).

Google hangouts on air 9

 

 

Then click Share

Google hangouts on air 10

 

 

 

The Just click the Arrow twice or thrice until the pop up is gone

Google hangouts on air 11

 

 

 

You now have create the Hang outs on air

Google hangouts on air 12

 

 

Click the Start Button to begin

Google hangouts on air 13

 

 

A new window will pop out this will be your screen for your Google Hangouts.

 

Just click Skip when you see this

 

Google hangouts on air 14

 

 

Now your screen will be like this one

Google hangouts on air 15

 

 

When you’re ready or the people you have invited has already joined click the Start Broadcast button and Ok Go live to start the recording and it will be automatically uploaded to your Youtube channel.

Google hangouts on air 16

 

Google hangouts on air 17

 

You will see this on your screen once you go live

Google hangouts on air 18

 

 

When you’re done you can just click the Stop broadcast

Google hangouts on air 19

 

 

And there you have it!

Hope it helps you 🙂

 

How To Set Up Facebook Website Custom Audience or WCA

Website Custom Audience is another powerful tool use in Facebook Advertising.
This tool let’s you to re-target your website or landing page visitor.
Meaning you can use it to run another Ad especially for them.

Let’s begin

On Ads manager click Audiences

Facebook Ad website custom audience wca

 

On the upper right corner click Create Audience (the green button)

Facebook Ad website custom audience wca1

 

 

Select Custom Audience

Facebook Ad website custom audience wca2

 

 

 

 

Then choose Website traffic

Facebook Ad website custom audience wca3

 

Click on “People Who Visit Specific web pages”

Facebook Ad website custom audience wca4

 

 

It will look like this

Facebook Ad website custom audience wca5

 

 

Place your website or landing page URL

 

 

Facebook Ad website custom audience wca6

 

 

And named your audience so you will know what campaign it is

Facebook Ad website custom audience wca7

 

 

 

Click Create Audience

Facebook Ad website custom audience wca12

 

 

 

You will see this and just click OK

Facebook Ad website custom audience wca13

 

Now click the check box before the name of your audience

Facebook Ad website custom audience wca14

 

 

 

 

 

Then click action and choose View Pixel

Facebook Ad website custom audience wca15

 

 

Copy the Pixel code and paste it on your website or blog or landing page

Facebook Ad website custom audience wca16

 

And click Ok

 

Facebook Ad website custom audience wca17

 

And there you have your custom audience using WCA

You should have atleast 20 visitors to use it.

Facebook Ad website custom audience wca18

 

 

 

 

Hope this helps.

How to set up an autoresponder using Benchmark email

A couple of days ago I created a post on how to integrate/link Unbounce to Benchmark.
What is it for? It is to automate of storing the leads/emails your getting in unbounce to benchmark.
Now in this post we’ll set up an autoresponder which we automate sending of emails, this is the freebies/lead magnet you’ve promised.
With this you don’t have to email one by one the people who gave their emails.

Ok Let’s start.
Log in to your Benchmark email.
On your Dashboard
Hove over the arrow and a dropdown menu will show
autoresponder using Benchmark

 

 

Then click  Create Autoresponder

autoresponder using Benchmark1

 

 

Name your sequence, this is for you to label this certain autoresponder to a certain campaign so that you will know which belong to this process.

autoresponder using Benchmark2

 

And then write your name or your branding

autoresponder using Benchmark3

 

Scroll down and tick the Permission Reminder

autoresponder using Benchmark4

 

It will look like this.

This is to remind people where they have sign up and to confirm that they are interested in it

autoresponder using Benchmark5

 

 

Scroll down again and choose your email list (this is the one you made when you link Unbounce to your Benchmark)

Take note that this is the list who’ll receive your freebies/lead magnet.

autoresponder using Benchmark6

 

 

Then click Save & Next

autoresponder using Benchmark7

 

 

You will be redirected to this page, just leave it like that

autoresponder using Benchmark8

 

Scroll down a bit

And you will see this and just edit the Subject the way you want it to be

autoresponder using Benchmark9

 

 

From the option “Send Email”, click the drop down arrow and choose “Immediately Upon Subscription”

autoresponder using Benchmark10

 

 

And click Continue at the bottom right corner

autoresponder using Benchmark11

 

 

Creating the body of the email

Just click “Select”

autoresponder using Benchmark12

 

 

Then choose the 1 column( this is option it’s your choice of what would you like)

autoresponder using Benchmark13

 

 

 

Now edit the headline, your greeting, and the body.

autoresponder using Benchmark114

 

 

You can attach your lead magnet at the buttom of your email boady, click the paper clip icon

autoresponder using Benchmark15

 

 

You can choose any of these which ever is your lead magnet and upload or link

For now we’ll choose document if your giving a PDF file this is the button to click

autoresponder using Benchmark16

 

 

Click the Cloud Icon

autoresponder using Benchmark17

 

 

Choose file, select your file and click upload

autoresponder using Benchmark19

 

Select and Click Next

autoresponder using Benchmark20

autoresponder using Benchmark21

 

 

This will it look like, you can edit it more as what you like it to be

autoresponder using Benchmark22

 

 

Then click Save & Next

autoresponder using Benchmark23

 

 

Click Activate Autoresponder

autoresponder using Benchmark24

 

You will see this.

autoresponder using Benchmark25

 

 

 

Congratulations you’ve made an autoresponder.